There are few things as refreshing as that moment when I'm sifting through ad after ad of Gigi and Kendall and then BAM!
A Céline ad.
They manage to capture their subjects in a unique Awkward-Meets-Extravagent vibe. There's attitude, but no fuss. Each model gives off a sort of "get that camera out of my face" feel. I love it.
And then there's their logo. I applaud that logo and will forever hail it as one of the best. The name Céline itself is all kinds of perfect.
So all hail Céline, the royalty of the fashion branding world.
In other news of them doing it right: Here's why they don't do E-Commerce. (great read)